"Dynamic novelty is all about creating a contrast between two opposing forces. The opposition creates harmony and by having both, you can stand out."
They're talking about the taste of Oreos in the article, but I am going to apply it to stories. The contrast can be simple: the antagonist vs. protagonist, good vs. evil. Or it can be within a character, like conflicting ideals or the realization that all is not as it seems for a character. No matter what, the conflict has to be there. By going deeper with the opposition (i.e. taking the conflict internally or having multiple opposing forces) you can create an engaging, life-like story line that draws the reader in and makes your story stand out from the masses.
How about you? How do you create dynamic novelty in your story line?